Interlinking Plans (Pub: 28 Sep 2007)
A practice’s strategic plan, with its mission and vision statements, sets the framework for its planning cycle. A strategic plan should not be confused with a business plan.
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Market Research (Pub: 24 Sep 2007)
Market research attempts to understand why we buy a particular product or service. Good market research is critical for businesses, helping them to test markets and marketing strategy for new products and services, as well as providing data to help them maintain market share and sales volume.
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Marketing Guidelines (Pub: 24 Sep 2007)
The following topics provide information that should be considered when undertaking any marketing initiative:
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Marketing Methods (Pub: 24 Sep 2007)
In all you do, ensure that you convey a professional image and keep everything simple. There are a number of marketing methods that can be used to target your clients. It is suggested that at least three methods be used to get your message across. Here are some to consider:
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Marketing Plan Outline (Pub: 24 Sep 2007)
As you would develop a strategic and business plan, it is also useful to have a marketing plan. The marketing plan could include headings and topics as follows...
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Marketing Tips (Pub: 24 Sep 2007)
The following list highlights the key do's (and don'ts) of marketing - the factors that can lead to success or, by not doing them well - failure of a marketing campaign, and hence impact your revenue...
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Newsletter Template (Pub: 24 Sep 2007)
Using this template, you can create a professional newsletter.
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Niche-ing or Target Marketing (Pub: 24 Sep 2007)
When I started coaching, I heard about ‘niche’ for the first time! Everyone around me seemed to be saying – "so what's your niche?". I was determined not to have a niche. Also I had come from providing services to a particular industry group and the last thing I wanted was to deliver coaching to this group just because it happened to be the group I knew so well.
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Ongoing Business Learning (Pub: 19 Mar 2009)
You can resolve ongoing business dilemmas by learning from them (and turning them into opportunities)
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Planning (Pub: 28 Sep 2007)
We know that successful businesses spend the majority of their time planning. The more time spent preparing the ground, the easier the action. You become proactive and focused on the direction in which you intend to go
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Planning Day Process (Pub: 28 Sep 2007)
This planning day process gives you an outline of how to spend your time to create a successful plan.
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Sell Better with a Sales Script (Pub: 24 Sep 2007)
If you aren’t a natural salesperson, then you can do a number of things:
1. train yourself up
2. build your confidence
3. get someone to do it on your behalf
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Strategic Alliances - Making them Work (Pub: 4 Aug 2008)
Strategic alliances can be as simple as collaboration between two parties for a short time for a particular purpose, or can involve a more complex joint venture between two parties eg cost-sharing businesses.
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Strategic Planning Questionnaire (Pub: 28 Sep 2007)
SWOT analysis will help assess where the practice is now. It is a simple but effective technique which helps identify the strengths and weaknesses of the practice, and the opportunities and threats facing you in the environment.
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Strategic Planning Template (Pub: 28 Sep 2007)
Use this template as a guide for your strategic plan
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SWOT Help Sheet (Pub: 28 Sep 2007)
Stuck with your SWOT Analysis? Check out these potential strengths, weaknesses, opportunities and threats.
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The basics of affiliate marketing (Pub: 6 Mar 2009)
It's easy to earn another stream of income from your website, without a great amount of ongoing work and no setup costs by using affiliate marketing.
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Time is more valuable than money (Pub: 6 Mar 2009)
If you spend your time, it is gone forever. If you spend your money, there are always ways of earning more. Consequently your time can be more valuable than money.
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Understanding Marketing (Pub: 24 Sep 2007)
Marketing is once of the key management functions – and is essential In order to constantly grow your practice, and retain existing clients...
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Vision and Mission Statement (Pub: 28 Sep 2007)
When we have finished discussing and working through this process, you will have developed your own vision and mission statements for [coaching practice name], and you will have developed a group vision and mission statement – with other stakeholders.
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