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Strategy | Niche-ing or Target Marketing
Extract: When I started coaching, I heard about ‘niche’ for the first time! Everyone around me seemed to be saying – "so what's your niche?". I was determined not to have a niche. Also I had come from providing services to a particular industry group and the last thing I wanted was to deliver coaching to this group just because it happened to be the group I knew so well.
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